Bring Home Beauty
Our challenge was to create a beauty solutions event that incorporated Wal-Mart TV, an in-store event, a partnership with Lucky Magazine, and Carmindy as our spokesperson. The concept we developed that answered all these needs was "Bring Home Beauty."
Our beauty expert Carmindy walked Lucky readers through a full day’s beauty routine, showcasing the best Unilever products for each stage of the day, then encouraged readers to find these products at great prices at Walmart. When in store shelf flags highlighted Carmindy's product picks throughout the aisle while TV spots ran overhead and samples where handed out.