Inspired by the iconic Tiffany gift box, the Dove 50th anniversary sales kit arrived in a 3-tier gift box. Developed to generate excitement around the new Dove packaging and support the 2007 campaign emphasis on the core product benefits. Also supported Dove's 50th anniversary as it related to their superior moisture story.
Create a high impact and interactive in-store demonstration to reinforce Dove’s moisture superiority, with introduction and education to the breadth of the line.
A unique table-top display visually brought the idea to life for consumers. It allowed shoppers to step up and physically feel the difference of Dove through swatches of cloth soaked in Dove vs. a competitive product.