Best Friends Pet Care
Best Friends Pet Care was launching a new look for their brand and they wanted to reveal the first viewing of their new logo at BarkWorld in Atlanta. I was brought on to develop concepts and initial designs for the event where they would be offering complimentary doggie daycare services. The list of mandatories was high — saftey is the highest priority with Best Friends, and not only did we need to engage with conference attendees, but also their doggie sidekicks.
The result was "SPEAK!" a fun photo booth and speech bubble graphic approach that gave our furriest friends a voice at the conference and beyond. Photo takeaways and social media integration made for a warm introduction to the refreshed brand.