This sales kit promoted the launch of the new Dove CreamOil line. It was used to educate the sales force on the innovative Cream Oil technology as well as create excitement around this new premium tier of body wash products.
The unique construction of this kit allowed for visual impact, as the panels revealed the New Dove CreamOils line when the box top was lifted.
The kit was printed on an iridescent paper stock which mimicked the packaging. To further emphasize the smooth, soft quality of the body wash, the top of the kit was created out of soft fabric. Each panel displayed product information.