My Work


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This assignmnet was to develop a brand — through name, logo, key visuals, and positioning — for a new cosmetic surgery and medical aesthetics facility in Tampa. It was the first rollout for a national chain of medi-spas. One of the name options, R | E, stands for starting anew or to rebuild or refine. As this brand would become more known to it's audience the logo could stand alone without the descriptor "redefining enhancement" and start to incorporate into RE-words — Redefine, Renew, Reflect.

  • Category: Branding | Client: American Plastic Surgery