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Dove Pro•Age

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A wine-themed sales kit was developed to promote the launch of Dove Pro•age. This concept used the metaphor of aged fine wine to highlight that some things get better with age, like the target consumer for this product. It provided a positive spin on aging while educating and generating excitement amongst the sales force.

Housed inside the wine create was a branded wine opener, wine charmes, a bottle of red wine and a sales tool complete with product samples and product information on CD for use on sales calls.

  • Category: Sales Kit | Client: Dove